Do you know what success looks like in your business (and life)?

Establishing success metrics is an important part of creating a successful and fulfilling business. It’s essential to have goals that align with our personal values and the growth we want in our business.

Often, when we approach creating these goals, we replicate the metrics people around us have chosen or because they’re the goals we think we should have, like a seven-figure business, a shiny car, or a big home. These might be your metrics of success – but they don’t have to be!

For some, these goals are awesome. If you have a large family, a big comfortable house with lots of space for everyone is a great goal. However, if it’s you and a partner, you might find more joy with a smaller space that includes a home office or creative space with a door you can close at the end of the day. If driving around in a luxury car brings you joy, that’s fantastic. If you’re a maker who loves driving to markets in your reliable hatchback with durable interiors, that’s equally worthy.

Think outside the box when you’re picking your success metrics.

Some of the best success metrics aren’t directly related to profits or investing in a specific purchase.

One of my clients chose building an “oops fund” as a success metric. For her, having a significant amount of money in a savings account represented knowing she had money for unexpected situations. It also meant that if an opportunity like an awesome conference came up, she has the ability to hop on that plane! Having a thriving “oops fund” was important to her. Now she thinks about that feeling of success every time she puts out a product or service because she calculates how much of it is going towards her fund.

Once we dig into the reasons behind wanting to achieve certain things, it’s easier to create success metrics that get us excited about growing our business.

If you’re not working towards your success metrics, you won’t know when you’ve succeeded!

Without these goals, you don’t have a clear marker of success and a point where you can celebrate, sit back, and set new goals. Instead you’ll end up on a hamster wheel of hustle and exhaustion because you don’t have a definition of when we’ve accomplished something.

Taking time to stop and experience gratitude for our accomplishments is as important as doing the work to get there!

Want more success metrics and a goal-setting realness? Watch the original Facebook live where we discussed this topic here: